When looking “under the hood“ of Media Asset Management systems, there is a heavily complex technical world. We want to briefly delve into this world and explain why the technical architecture and the processes that a MAM system is built … Read More
MAM basics
What can metadata do for you?
Metadata is an essential component of Media Asset Management (MAM) systems since it enables a more professional management of media assets. The term metadata refers to information about media assets, including information about their creation, usage, and distribution. This information … Read More
Media Asset Management for beginners
Are you new to Media Asset Management and wondering what it is all about? Media Asset Management (MAM in brief) is for most people an unknown term. We want to give a brief introduction into the world of Media Asset … Read More