We see ourselves as a market challenger. Our focus has always been on revolutionizing Media Asset Management rather than following traditional approaches. In our R&D, we have strived to consistently find more agile and lightweight solutions than what existed on the market at the time. One of our core specialties is system architecture, combined with an understanding of how to make the best use of different system components to generate unprecedented speed, efficiency, and completely new features. We have never followed market norms in R&D but have instead bravely sought solutions to bring our MAM software to smaller entities, providing a cost-efficient solution for customers and making MAM systems available to new types of customer groups. Through cutting-edge pilot projects and a relentless, iterative approach to testing, we have introduced numerous ground-breaking innovations to the market—with the best yet to come. Stay tuned.