There are basically two options for managing media assets; cloud services and on-premise solutions (local servers with media asset management software). Both offer reckoned pros while still lacking in many aspects. Cloud computing has revolutionized how people store and use their media and data. The advantages are clear: the content is available to a broad audience that can be accessed very fast with all system users having access from literally anywhere, assuming that the internet connections are fast enough. Big data can be processed quickly without the need of own hardware and AI services are at your fingertips. However, especially in media management and delivery there are some areas where cloud is limited; latency, bandwidth, security and a lack of offline access can be problematic. In addition, for companies dealing with a bigger amount of content, cloud services quickly become very expensive. While on-premise solutions can offer many advantages to the problems related to cloud computing including a cheaper and less administrative IT infrastructure, higher security and freedom from dependancy on external partners, they cannot offer sufficient tools for efficient distribution and online collaboration.