The media industry is facing a new challenge: sustainability. This article dives into the importance of adopting green media workflows and explores why incorporating eco-friendly practices is no longer an option but a necessity for modern Media Asset Management (MAM). Discover how your business can reduce its environmental footprint while improving efficiency. … Read More
Author Archives: flowweb
A perspective on AI: trading convenience and efficiency for AI data security and data privacy
AI is making our workflows more efficient, but at what cost? This article explores the critical trade-off between the convenience of AI and its impact on AI data security and privacy. Discover how businesses can navigate this delicate balance and protect sensitive information without sacrificing innovation. … Read More
How We at Flow Works Take a Customer-Centric Approach – Tailoring High-Quality MAM Systems Like a Perfectly Fitted Suit
In our market, a customer-centric approach isn’t just a competitive advantage – it’s the foundation for long-term success for both the provider and the customer. Shifting to a customer-centric model means rethinking business models, internal processes, and even pricing structures. … Read More
Understanding MAM, PAM, and DAM Systems: Choosing the Right Asset Management Tool for Your Needs
In today’s media-driven world, managing digital assets effectively has become more important than ever. But with a variety of asset management systems available, understanding the differences between them can be challenging. Media Asset Management (MAM), Production Asset Management (PAM), and … Read More
MAM system architectures in comparison
When looking “under the hood“ of Media Asset Management systems, there is a heavily complex technical world. We want to briefly delve into this world and explain why the technical architecture and the processes that a MAM system is built … Read More
What can metadata do for you?
Metadata is an essential component of Media Asset Management (MAM) systems since it enables a more professional management of media assets. The term metadata refers to information about media assets, including information about their creation, usage, and distribution. This information … Read More
Media Asset Management for beginners
Are you new to Media Asset Management and wondering what it is all about? Media Asset Management (MAM in brief) is for most people an unknown term. We want to give a brief introduction into the world of Media Asset … Read More