Sustainability is a topic that concerns every industry and therefore every organisation. In the digital world, Media Asset Management (MAM) is in a key role when it comes to energy efficiency.
The awareness of the energy impact of an organisation’s digital operations is still new to many. Yet every digital asset—every image, video, presentation, or audio file—not only consumes storage space but also uses energy every time it’s transferred, viewed, or shared.
The Digital Carbon Footprint Is Growing
The rise of digital communication and media-rich content means that every organisation today is also, in effect, a media organisation. Whether you’re part of a production house, a large corporation, or an educational institution, your organisation is dealing with increasing volumes of digital asset in various forms. And with that growth comes an often overlooked environmental (and financial) cost.
The question is, why “Green Tech” in digital workflows isn’t a more mainstream topic? One reason is that the market for cloud storage and bandwidth-heavy services is a highly profitable business. Inefficient workflows mean more storage, more transfers—and more revenue for many service providers. However, it also means more energy use and higher costs for customers.
At Flow Works, we believe it’s time for change.
A Smarter, Greener Approach to MAM
Over the past few years, we’ve reimagined what media asset management should look like for the future: faster, leaner, and significantly more sustainable.
Our MAM platform is built to minimize:
- Cloud storage usage through automated file optimization (transcoding)
- Unnecessary internet traffic by transferring only what’s needed, when it’s needed
- Energy consumption by leveraging efficient storage strategies and local processing
1. Optimize, Don’t Overstore
Large files don’t just take up space—they slow down workflows and inflate cloud costs. Our system automatically transcodes files into optimized formats, reducing size while maintaining quality. This dramatically cuts down on storage needs, processing power, and cloud usage.
2. Streamlined Internet Usage
When digital files are bloated, they clog internet pipelines—impacting performance and wasting energy. By working with pre-processed, compact files, our solution speeds up workflows by up to 25x, reduces bandwidth demands, and ensures fast, frustration-free collaboration and content delivery.
3. Power-Efficient Deployment Possibilities
Flow Works is ultimately a software-first company, built to adapt to the evolving needs of digital content producers. Nevertheless, in the future, Flow Works can be operated on smaller independent units, such as QNAP NAS devices, making it easier than ever to run powerful media workflows on energy-efficient local hardware, also for prosumers. This makes access faster, reduces reliance on the cloud, and lowers both operational costs and environmental impact.
Why This Matters
Every organisation working with digital files—whether managing a massive video archive or media-heavy presentations—can make an impact.
By adopting green media workflows, your organisation can:
- Lower operational costs
- Improve content delivery speed
- Reduce environmental impact
- Future-proof the media infrastructure
At Flow Works, we’re proud to help companies align their digital strategies with their sustainability goals—without compromising on performance or usability.
Ready to go green with your media workflows? Let’s talk.